Saturday 26 July 2014

Why magento has become a widely used platform for E-commerce development?

E-commerce allows the business people to conduct their business online, explore more to global reach, increase efficiency, and avail 24*7 services to customers. With this, e-commerce is comprised of lots of advantages for buyers as well as for sellers. Looking at the list of tons of e-commerce advantages, its demand is increasing day by day, and to fulfil this demand, daily new platforms are introduced to the internet market. But which one is second to none among the big list of platforms?

Nowadays, Magento is in high demand for e-commerce development. Rich features, powerful functionalities, and advance technology, are what owners demand for and Magento obsessed with proficiency to comply with the requirements.

Here is the list of reasons for why Magento is the choice of majority of e-commerce business owners.

Open Source Platform
Magento is an open source and free platform, making it easier to update existing source code. Also, add-ons and plug-ins can be installed for additional features and functionality as per the requirement.

Scalability
Magento eCommerce website adapts it according to your business needs, no matter whether it's a small, medium or large business. It offers custom development through which website owners are allowed to add as many as they desire. Thus, it is a prime choice for Magento developers when it comes on scalability and flexibility.

Easy to Manage
Not only a single store, Magento gives you an ability to handle multiple stores at a time with one admin panel. A single database will be there to manage all of your sales and customers across your online stores. In short, it gives you a power of easy management.

User-friendly Experience
Magento is beneficial for website owners and for users also. Effective layout, easy navigation, zoom-in features, reviews on products, multiple images of a single product, and other valuable features can be added to a Magento based e-commerce sites. These features, convert a complex site into a user-friendly one, allowing users to find easily whatever they want with a detailed description and multiple images of products.

Powerful tools
Magento is a rich in tools and extensions. It has a collection of more than thousand extensions with exclusive features for eCommerce website. Magento development companies utilize these features to create attraction in site that grabs immediate attention of users.

SEO-friendly
SEO experts mostly suggest Magento for e-commerce as it comes with built-in SEO components. SEO is used to increase Google rankings and also number of customers. With the help of its SEO components, Magento prepares the website, for better results on Google and better performance for users.

Supportive to Mobile Commerce
As you know that the internet is largely accessed from mobile rather than computers. Hearing this, obviously you want your website to be accessible through mobile and it must adjust itself according to the size of the device. Magento remains popular because of its ability to integrate features that meet with the current trend. For mobile users, HTML5 capabilities are already added to Magento, through which website will come forward with better mobile user experience.

Analytics Tools
Tracking visitors is necessary to measure the level of success. Generally, external resources are used to track visitors, their behavior, site performance, and other analytic areas. Magento takes place at a set time by furnishing you with Google Analytics, Google Checkout and Google base. Now, no need to use sources from outside.

Safe and Secure Payment Process
What users desire: favorable and secured payment option.
With tons of tools from Magento, you can put numerous payment options for your users: doing this will fix up your users with freedom for payment mode. Regarding security matters, SSL security and dedicated IP give rise to highly secured payment options. As a result, you will notify a tremendous increase in conversion rate.

Conclusion
Hence, Magento has a lot to offer for e-commerce websites. It is constantly improving itself with more advance features and functionalities. Whatever it offers, fit better with the current demands of buyers and sellers. So, if your e-commerce site is developed on magento platform, you are ready to face future challenges as it is a scalable platform that you can update easily.